Mayors Challenge App Invites Innovation in Latin America & Caribbean
ServicesMulti-Platform Web DesignMobile ApplicationsWebsite Development
Engaging the international community in a digital philanthropic effort requires a range of multifaceted - and multilingual - resources to ensure the opportunity reaches the right audience.
Engaging the international community in a digital philanthropic effort requires a range of multifaceted - and multilingual - resources to ensure the opportunity reaches the right audience. In addition to tight tech specs behind the scenes, each web page must welcome participation with compelling graphics and an easy-to-follow design to give users around the world the best possible experience.
Connections Media began working on the website and application for the third Bloomberg Philanthropies Mayors Challenge in February 2015. The goal of the competition is to support local governments in different parts of the world in developing creative, bold ideas that improve their residents’ lives. Previously held for cities in the United States and Europe, the third edition of the competition invited cities in Latin America and the Caribbean to participate.
With approximately 900 cities eligible, Connections Media needed to create a robust application tool in three languages that saved and stored applicant data while also developing a public site to communicate regular updates about the competition.
Building on lessons learned from the first two Mayors Challenge websites, the Connections Media and Bloomberg Philanthropies teams worked together to create a detailed application that accommodated a wide range of question formats. We drew in rich aesthetics, photography, and iconography that reflected the unique landscapes of the regions in focus. Showcasing Connections Media’s dexterity and collaborative spirit, the project was built based on a style guide and a handful of templates provided by digital strategy and design firm Idea Couture.
The site underwent many rounds of optimizations for international devices, connection speed, and responsiveness. This included rigorous browser testing to ensure that the site was ready-to-use, user-friendly, and specifically accommodated the many mobile phone users in Latin America and the Caribbean.
After launching the application in January 2016, 363 Latin American and Caribbean cities entered the Mayors Challenge. Nearly 80% of those cities went on to submit formal applications to the competition, using the website’s completely authenticated environment to store and submit data about their bold ideas.
From the initial RSVPs to the eventual finalist application, the website served to deliver a regular stream of communication updates on the competition’s progress - with every detail available in English, Spanish, and Portuguese. Connections Media also crafted social content and campaigns to promote the Mayors Challenge. With the competition ending in December 2016, the site is focused on helping the public stay up-to-date on the new ideas highlighted by many cities as well as spreading best practices in government innovation.