Auto Alliance Print Ad Highlights Industry's Economic Impact

Services
CampaignIdentity & Branding

Rather than producing a traditional print ad, the “Every state is an auto state” message presented a unique opportunity for a more creative approach.

The Challenge

In addition to offering a full range of digital services, Connections Media possesses extensive in-house capabilities for print design.

The Alliance of Automobile Manufacturers (Auto Alliance) wanted to create a print advertisement to showcase their campaign highlighting the importance of the auto industry in every state. Rather than produce a traditional print ad, the “Every state is an auto state” message presented a unique opportunity for a more creative approach.

Auto Alliance jobs: White iPads

The Solution

Connections Media created a print ad to show the auto industry’s impact on the U.S. economy in a compelling, illustrated flow chart format. Utilizing auto and highway-related imagery, each element of the flow chart represents a key fact to drive home the overall message: “Every state is an auto state.”

Auto Alliance jobs: flat screen

The Results

The print ad appeared in some of Washington, D.C.’s most important publications including Politico and The Hill. Spanning two pages, the piece stood out from more traditional print ads and grabbed the attention of the target audience - policymakers and influencers on Capitol Hill.