AEE Infographic Shows Military Reliance on Renewable Energy
One challenge big organizations like the Department of Defense has is to be able to show important information in a concise and understandable manner. Connections Media was able to help.
The Department of Defense is the largest consumer of energy in the world. Although the Pentagon’s main mission is defending the country and U.S. interests abroad, even the military is working hard to lower energy costs – not only for budget savings to taxpayers, but for strategic and tactical reasons during warfighting that can minimize risk to troops.
Advanced Energy Economy (AEE), in partnership with ACORE, the American Council on Renewable Energy, wanted to educate the U.S. private sector in 2012 and 2013 about the Defense Department’s growing reliance on renewable energy for mission success. The challenge was to show a lot of data about the military’s use of renewable energy in one persuasive and easy-to-read infographic that would be presented at a series of issue forums and would accompany a primer and case studies created by AEE.
Taking data from the primer, case studies, and other sources, the Connections Media design and content teams created a bold, three-panel infographic in a military-style font and colors that lays out the military’s dependence on energy for success, the cost of fuel not only in dollars but in lives, and the contribution that advanced energy solutions can have to Pentagon mission success.
Readers can quickly see that fuel accounts for 50 percent of the supplies that troops carried into battle and that attacks in Iraq and Afghanistan on fuel convoys accounted for 12 percent and 35 percent of Army deaths respectively in 2007. The final panel shows solutions that reduce military energy needs such as insulated tents, solar batteries for radios, and use of solar energy panels in desert environments.
The graphic was well-received at the issue forums conducted by the two energy groups and widely shared online and on social media. It helped spur the conversation about how military savings on energy can reduce risks to troops and save the Pentagon, and taxpayers, money.