For organizations seeking to mobilize stakeholders or influence public opinion, the explosive growth of social media and the declining influence of traditional media puts a premium on engaging content that serves a strategic purpose.
Our team of veteran journalists, professional writers, videographers, and graphic designers serve as our clients' dedicated newsroom, applying strategic communications expertise and the narrative approach of journalism to craft compelling content. From blog posts to long-form stories, infographics, interactive white papers, animated videos, and real-time social media content, we create high-quality content that advances our clients strategic communications objectives.
Combined with meticulous research and constant measurement of performance, we help our clients leverage their own websites and social networks, along with new forms of native advertising and sponsored content to reach and engage stakeholders.
Gone are the days of posting press releases and relying solely on traditional media to distribute information to relevant audiences. The constant stream of social media conversation demands real-time, relevant material. In today’s digital media landscape, content is king.