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Jul 11, 2011 | The Washington Post
A third of all American adults own a smartphone. A quarter of those Americans use smartphones as their main way of getting on the Internet, and about 9 of 10 say they go online and check their e-mail daily on their smartphones.
These statistics, from the Pew Internet & American Life Project, show that smartphones may be well on their way to replacing desktop and laptop computers as our primary means of getting on the Web.
The Post report also notes that currently 63 percent of all Web traffic comes from computers, but according to Internet network company Cisco that number will be down to 46 percent by 2015. The article indicates that speed will be the key factor in accelerating this trend. As wireless technology advances, smartphones become more useful devices, particularly for high bandwith-demanding activities such as streaming video.
At Connections Media, we are well aware of this rapid shift towards smartphone use and are prepared to implement strategies based on that trend. We understand that viewing a mobile site is a different experience, and we know how to make it a dynamic one.
Source: The Washington Post
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