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Dec 12, 2012 | UCSDnews.ucsd.edu
A new study by a UC San Diego political science professor published in Nature examined the impact of a non-partisan voter engagement campaign run by Facebook to encourage participation of in the 2010 elections. More than 60 million people on Facebook saw a non-partisan “get out the vote” message at the top of their news feeds on Nov. 2, 2010.
The message featured a reminder that “Today is Election Day”; a clickable “I Voted” button; a link to local polling places; a counter displaying how many Facebook users had already reported voting; and up to six profile pictures of users’ own Facebook friends who had reported voting.
According to the study, about one third of a million more people showed up at the ballot box in the United States in 2010 because of this single Facebook message on Election Day.
Click for a summary of the UCSD Study and additional information on the findings from UCSD.edu.blog comments powered by Disqus