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Twitter Rolling Out Promoted Tweets to Individual Streams
Jul 28, 2011 // Thomas Yarnell
The Promoted Tweets you’re used to seeing in searches and on the Twitter.com sidebar will soon show up in your Twitter stream.
As reported by TechCrunch.com, the initial rollout of this new advertising service aims to make Promoted Tweets feel like an organic part of Twitter streams (see the example below):
Neither the Tech Crunch article nor Twitter’s blog post on the announcement indicates if this new element will affect the cost of Promoted Tweets. According to ClickZ, Twitter currently suggests a $15,000 minimum spend over a three month period for its Promoted Tweets service.
Connections Media is ready to help clients explore and implement digital advertising on all popular social networking sites, including both Twitter and Facebook. We will be closely monitoring the success of Promoted Tweets and best practices for implementing them in digital campaigns.
Source: Twitter Blog
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