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The Mobile Tipping Point has Finally Arrived: Worldwide Shipments of Smartphones Exceeded PCs in 2011
Feb 07, 2012 // @followCM
The mobile tipping point has finally arrived! For the first time ever, in 2011 global shipments of smartphones exceeded personal computers by 73 million units. This major milestone heralds the explosion the mobile web and highlights the importance of developing content and engagement strategies geared to the mobile environment.
As Forbes.com reports:
Last year a total of 487.7 million smartphones were shipped. Only 414.6 million PCs, which include tablet PCs, shipped. That’s a 62.7 percent increase on shipments of smartphones over 2010
While this does not signal the death of the desktop computer, the future is clearly mobile. At Connections Media we consistently see 15% to 25% of client site traffic originating from mobile devices – mostly as a result of social media. Organizations and campaigns that fail to account for the mobile experience when designing web and content strategies will quickly be left behind.blog comments powered by Disqus