news & insights.
Jun 25, 2012 | Dan Zarrella
Facebook page likes do not define a campaign, but they certainly help.
Dan Zarrella of Hubspot recently sifted through 1.3 million posts on the top 10,000 Facebook pages and compiled some insights into what characteristics correlated with higher or lower engagement numbers:
Of course, these findings do not necessarily mean you should only post photos at 8 p.m. on Saturday. The key is to explore how broad insights like these can be applied to your specific Facebook strategy. Taking a closer a look at the data provided by Facebook for your page(s) (called Facebook Insights) will give you a sense of what tactics are currently the most effective, and how practices like those above can be used to supplement them – not replace them.blog comments powered by Disqus