October 01, 2014 // Connections Media
How long should a Facebook page post be? The short answer is this:
That means about 250 characters or less for the text accompanying any type of post (status updates, links, photos, or videos).
A quality Facebook page post, in other words, is never longer than about two or three sentences, with no more than one paragraph break.
Here’s an example from the Connections Media Facebook page:
Why this length?
According to the Pew Research Center, adults have an average of 338 Facebook friends. When you combine that number with individuals liking various pages, the result is a high level of competition in the Facebook News Feed.
With so much other content in the News Feed, a Facebook page post must be compelling but also concise. The entirety of the message needs to be communicated in the limited space available.
Posts that exceed the recommended character limit will lead the platform to generate a “Continue reading” button, forcing users to click to see the rest of the text accompanying the post. While this may not seem like much to ask, it’s still a hurdle from a user experience standpoint. This is more likely to occur in the mobile than desktop environment.
As with all aspects of social media, there are exceptions to this rule of thumb.
Posts that are much longer can sometimes feel more organic to an audience, leading to a higher number of likes, comments, and shares than a carefully crafted, shorter post.
In addition, the content itself may be the main factor in determining the level of engagement of a post, whether it’s a link, photo, or video. A photo of a beautiful cityscape, for example, will likely always perform better than one of an awards event, regardless of the post length.